This event is an opportunity for those in the olive and olive oil business to show case new technologies, scientific innovations, olive oil culture, consumer trends and marketing.
It boasts a range of activities including tastings, panel discussions, presentations and the opportunity to share information between sectors and establish plans and projects for the future. There are also a range of competitions including the Competition for Innovation and Technology.
This year will be the 17th anniversary of the Olive Tree Trade Fair, which was originally known as the Olive Tree Festival.
Near Montoro Olive Tree fair